Which of the following toys distinctive smell is trademarked?
Hasbro formally describes the trademarked scent as a “unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
Play-Doh is a modeling compound used by young children for arts and crafts projects at home. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s.
The iconic Play-Doh scent is officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand. But how does one trademark a smell? Well, first of all, you must describe it and send it off to the office for an official government smell test by an examiner.
The product was reworked and marketed to Cincinnati schools in the mid-1950s. WikipediaInventor(s): Brian Joseph McVicker; Bill RhodenbaughCompany: Kutol (1955); Rainbow Crafts (1956–1970); Kenner (1970–1991); Hasbro (1991–present)Availability: 1956–present