What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?

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1What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?
Step 2 : Answer to the question “What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?” Odorama – Waters had “set out to make a movie that really stunk.” Where other movie makers had piped scents into movie theaters, Waters supplied each audience member with 10 numbered Odorama cards. When people saw a particular …
https://www.try3steps.com/2020/08/answer-what-are-scratch-n-sniff-cards.html

2Polyester

Cards Signed by John Waters, this is the original “Odorama” Scratch n’ Sniff card that New Line Cinema created for the Premiere week of John Waters’ cult classic film Polyester, starring Devine and Tab Hunter.
https://www.amazon.com/Scratch-sniff-Odorama-Waters-Polyester/dp/B0059KQQAO

3Polyester

John Waters, among others, were pioneers of the trendy “participatory culture” revolution of today, perhaps this is why the makers of Rugrats Go Wild chose to appropriate and recirculate his developments. While the low-tech approach of scratch-n-sniff cards was a flop, who knows what technology will allow next.
https://interactivemediaarchive.wordpress.com/odorama-john-waters-polyester/

4Polyester

Polyester is a 1981 American comedy film directed, produced, and written by John Waters, and starring Divine, Tab Hunter, Edith Massey, and Mink Stole.It is a send-up of the melodramatic genre of women’s pictures, particularly those directed by Douglas Sirk, whose work directly influenced this film, as well as a satirical look at suburban life in the early 1980s involving divorce, abortion …
https://en.wikipedia.org/wiki/Polyester_(film)

5What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?
Two ‘Odorama’ scratch-‘n-sniff cards from “Polyester” New Line Cinema, 1981. Given out at the movie theatres that showed this now-cult film directed by John Waters that starred Divine and Tab Hunter, the front of the card shows color images of actors from the movie while the back has ten ‘scratch-‘n-sniff’ numbers with text reading “Wait!
https://www.bonhams.com/auctions/15284/lot/1109/

6Scratch

To highlight this, director John Waters designed Odorama, a “scratch-and-sniff” gimmick. Special cards with spots numbered 1 through 10 were distributed to audience members before the show, in the manner of 3D glasses. When a number flashed on the screen, viewers were to scratch and sniff the appropriate spot.
https://www.filmink.com.au/public-notice/polyester-scratchnsniff-screening-in-sydney/

7What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?
i have a Polyester scratch-n-sniff card that was autographed by John Waters during an appearance at the Theater of the Living Arts (TLA) in Philly. He was signing “See You In Hell” on everyone’s card, but wrote “See You In Heaven” when I told him my friends had a softball team called the Pink Flamingos, named after his film.
http://forums.stevehoffman.tv/threads/john-waters-polyester.256428/

8What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?
In 1981, I saw John Waters’ cult film, Polyester staring the drag queen Divine and Tab Hunter. Waters incorporated “Odorama” scratch and sniff cards into the film. Wikipedia notes that “Special cards with spots numbered 1 through 10 were distributed to audience members before the show (see picture below).
https://simonchapman6.com/2018/11/06/are-scratch-n-sniff-gangrene-warnings-next-for-cigarette-packs/

9What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?
I think most cinematically literate people are aware that John Waters exploited the decades-old yet ignored concept of making the nose an integral part of the cinematic experience when he made his sixth feature, Polyester, in 1981. I’ve known that since I was a teenager, and I knew that it relied on the use of scratch and sniff cards distributed to the audience.
https://dangerousminds.net/comments/the_nose_knows_john_waters_brilliant_odorama_gimmick_in_polyester

10What are the scratch-‘n-sniff cards called that John Waters made for “Polyester”?
This week we’ll be treated to a big advertising campaign for “Spy Kids: All the Time in the World in 4D.” I have not seen the film, but I have experienced the process. Yes, the Scratch-n-Sniff card is back, this time advertised as Aromascope. We have come a long way since Odorama and Smell-O-Vision. Well, maybe not that long a way.
https://www.rogerebert.com/roger-ebert/it-moves-it-speaks-it-smells

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Wikipedia based search results

1Scratch and sniff
Scratch and sniff technology generally refers to stickers or cardboard items that have been treated with a fragrant coating. When scratched, the coating…
https://en.wikipedia.org/wiki/Scratch and sniff

2Smell-O-Vision
version of his film, Polyester in 1982. Waters included scratch and sniff cards that the audience could use while watching the movie. Each card contained…
https://en.wikipedia.org/wiki/Smell-O-Vision

3Pink Flamingos
using scratchnsniff cards similar to the ones used in Waters‘ later work Polyester. John Waters recast the film with children and rewrote the script…
https://en.wikipedia.org/wiki/Pink Flamingos