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What Company Used The Tagline Only Her Hairdresser Knows For Sure?

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1.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

WHAT COMPANY USED THE TAGLINE “”ONLY HER HAIRDRESSER KNOWS FOR SURE””?. This video will give you a ‘Straight To the point’ information / answer / solution of…

2.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

The successful advertising campaign used to promote the new version of the product used the catchphrase, “Does she…or doesn’t she? Only her hairdresser knows for sure”. Within six years of Miss Clairol’s launch, 70% of women were coloring their hair. In 1957, the Gelbs sold their company to Bristol-Myers.

3.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

Then in 1956 Miss Polykoff invented the ”Does she… or doesn’t she?” campaign for a tiny Bristol-Myers division known as Clairol. Almost overnight, the slogan became a national catch phrase, and…

4.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

Her tagline “Does she…or doesn’t she?” did the necessary reassuring so perfectly, it remains one of the most successful slogans in advertising history. By the time this 1962 ad appeared in Life,…

5.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

Only her hairdresser knows for sure.” When there’s only one female employee in the copywriting department, you give her a shot at the product geared toward women. Shirley Polykoff, who coined the phrase that jump-started the home hair-coloring industry, felt that a woman had the right to change her hair color without everybody knowing about it.

6.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

An advertising copywriter (Shirley Polykoff) is credited with helping to bring hair coloring into the mainstream for modern women when she created an ad campaign with the tagline “Does she… or doesn’t she? Only her hairdresser knows for sure.”

7.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

Screamers welcome! The hair creations home. Only her Hairdresser Knows for Sure. Stylin’ from your hair to your toys!

8.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

“Only her hairdresser knows for sure” – Clairol Examples of Rejected Phrases “Boston strong” – Rejected because it is a generic phrase and not associated with just one business. “Think green” – Rejected because it is a statement that does not refer to the source of a product or service.

9.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

This somewhat titillating tease was used for years to sell Miss Clairol hair coloring. (The answer, by the way, was “Only her hairdresser knows for sure.”) It was preferable that laymen (and catty…

10.What Company Used The Tagline Only Her Hairdresser Knows For Sure?

-To protect a company’s identity and to keep consumers from being confused about company identity (e.g., logos, slogans)-Main focus: company identity + preventing consumer confusion. Why is trademark law confusing? … “Hair Color So Natural Only Her Hairdresser Knows For Sure” Yes, Clairol proved that the phrase without the company name …

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BING based on video search results

1  Vintage: 1957 Commercial for Clairol “Does She or Doesn’t She”
“Does she or Doesn’t she” – 1957 Commercial for Clairol hair color.
Watch Video: https://www.youtube.com/watch?v=GXkzl2I5CH8

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