Which of the following toys distinctive smell is trademarked?
Answer: The iconic Play-Doh scent is officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand. But how does one trademark a smell? Well, first of all, you must describe it and send it off to the office for an official government smell test by an examiner. Hasbro formally describes the trademarked scent as a “unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
Play-Doh is a modeling compound used by young children for arts and crafts projects at home. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s. The product was reworked and marketed to Cincinnati schools in the mid-1950s. WikipediaInventor(s): Brian Joseph McVicker; Bill RhodenbaughCompany: Kutol (1955); Rainbow Crafts (1956–1970); Kenner (1970–1991); Hasbro (1991–present)Availability: 1956–present